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Capabilities

Performance Marketing Capabilities

Every business has different growth objectives. That's why our performance marketing capabilities are designed around specific business needs — from launching short-term campaigns to building full-funnel acquisition systems, retaining customers, generating B2B demand and automating marketing operations.

High-impact, short-term paid campaigns designed for rapid lead generation and customer acquisition.

Short-Term Performance Marketing Campaigns

From product launches to seasonal sales, this capability plans, creates and runs campaigns built to perform within a fixed window — then hands you a clear read on what it delivered.

Best for: Event, seasonal sales, fitness trainers & educational institution admissions

Service Inclusions

  • Ad account creation and optimization
  • Audience research and segmentation
  • Creative development (static and video ads)
  • A/B testing and performance tracking
  • Real-time performance reporting
When You Need Us

When businesses need to launch, promote or capture a moment.

Product Launch

Launch a new product or service with immediate market visibility.

Seasonal Campaigns

Festivals, holiday promotions and shopping seasons.

Admission Campaigns

Generate qualified enquiries within admission timelines.

New Store Launch

Drive awareness before opening day.

Event Marketing

Increase registrations before the event begins.

Limited-Time Offers

Create urgency for promotions with a fixed deadline.

What's Included

A workflow built for speed, not shortcuts.

1

Research

Understanding the offer, audience and timeline before spending a rupee.
2

Campaign Strategy

Turning research into a plan for channels, budget and messaging.
3

Creative Production

Producing ads, reels and landing pages built to convert.
4

Campaign Launch

Going live across Meta, Google and YouTube with precise targeting.
5

Optimization

Testing creative, budget and audiences while the campaign runs.
6

Business Results

Measuring what the campaign actually delivered for the business.
Capability in Action

A live look at a short-term campaign.

Retail — Gifting Brand

Live Performance
Seasonal Advertising Success for a Gifting Brand
0%
Boost in Online Sales
Strategic ad campaigns drove higher conversions during Navratri & Diwali.
ROAS
Optimized ad spend resulted in exceptional returns.
Meta Zoho CRM
What Makes This Capability Different

Built for speed, not just delivered fast.

Quick Market Entry

Optimized Ad Spend

Faster Results

End-to-end performance marketing covering awareness, acquisition, and retention.

Full Funnel Performance Marketing

This capability connects research, creative, paid media, CRM and reporting into one continuous system — so leads don't just arrive, they convert and compound.

Best for: Ecommerce, mid to large businesses needing ongoing lead generation and nurturing

Service Inclusions

  • Campaign management across digital ad platforms
  • Landing page creation and optimization
  • Multi-channel performance tracking
  • Lead nurturing automation (WhatsApp, Email, SMS)
  • Advanced A/B testing and performance optimization
+40%
When You Need Us

When businesses need a system, not a single campaign.

Generate Predictable Leads

Build a lead flow you can plan a business around.

Scale Paid Advertising

Grow spend without losing efficiency.

Improve Lead Quality

Attract enquiries that are actually ready to buy.

Connect Marketing & Sales

Stop losing leads in the handoff between teams.

Implement CRM

Give every lead a system to live in, not a spreadsheet.

Build Long-Term Acquisition

Design a system that keeps working next quarter too.

What's Included

Eleven connected stages, one continuous system.

1

Research

Understanding the market, audience and competitive landscape.
2

Strategy

Building the acquisition plan across every channel.
3

Creative

Producing assets designed to convert, not just impress.
4

Campaigns

Running paid media built for consistent lead flow.
5

Landing Pages

Converting clicks into enquiries, not just traffic.
6

CRM

Capturing every lead in one connected system.
7

Lead Nurturing

Following up automatically until leads are sales-ready.
8

Automation

Removing manual work from every repeatable step.
9

Remarketing

Staying in front of prospects who haven't converted yet.
10

Reporting

Showing exactly what's working and what isn't.
11

Growth

Reinvesting what works into the next cycle.
Capability in Action

A live look at a full-funnel system.

Skincare Brand — Full Funnel Growth

Live Performance
Scaling Revenue & Market Share for a Skincare Brand
0%
Increase in Revenue
Through strategic lead generation and conversion-focused campaigns.
0%
Market Share Captured
By leveraging data-driven performance marketing and audience insight.
Google Analytics YouTube Google Ads Meta Zoho CRM
What Makes This Capability Different

A system that compounds, not just campaigns.

Full-Funnel Visibility & Control

Lower Cost per Lead Over Time

Improved Lead Quality & Conversion

Customer retention strategies leveraging AI-powered segmentation and remarketing.

Retention Campaign Management

Acquisition is only half the growth equation. This capability turns one-time buyers into repeat customers through segmentation, personalization and always-on remarketing.

Best for: Brands with an existing customer database looking to drive repeat purchases

Service Inclusions

  • Customer segmentation
  • Loyalty and cart abandonment campaigns
  • Email, SMS, WhatsApp automations
+22% Repeat Purchases
When You Need Us

When businesses need customers to come back.

Increase Repeat Purchases

Turn a single sale into an ongoing relationship.

Reduce Cart Abandonment

Recover the sales that almost happened.

Improve Customer Lifetime Value

Get more value from the customers you already have.

Re-engage Inactive Customers

Bring dormant customers back to life.

Build Loyalty Campaigns

Reward the customers who keep choosing you.

Automate Customer Communication

Stay in touch without manual effort.

What's Included

From one-time buyer to repeat customer.

1

Customer Database

Bringing every customer record into one place.
2

Segmentation

Grouping customers by behaviour, not guesswork.
3

Automation

Triggering the right message at the right moment.
4

Personalization

Speaking to each segment like they're the only one.
5

Remarketing

Reminding past customers you're still there.
6

Repeat Purchases

Turning one-time buyers into regulars.
Capability in Action

A live look at a retention campaign.

Skincare Brand — Customer Lifetime Value

Live Performance
Increasing Customer Lifetime Value for a Skincare Brand
0%
Increase in Repeat Purchase Rate
Segmented remarketing brought past customers back to buy again.
0%
Revenue Growth
Higher lifetime value per customer, driven by retention rather than new acquisition.
Google Analytics Zapier DoubleTick Meta Zoho CRM
What Makes This Capability Different

Retention treated as a system, not an afterthought.

Increased Repeat Purchase Rates

Enhanced Customer Lifetime Value

Automated Re-engagement

Targeted lead generation and account-based marketing (ABM) for B2B and SaaS businesses.

B2B Demand Generation Service

Long sales cycles need a different playbook. This capability builds account-based campaigns that reach decision-makers and hand sales a qualified, warm pipeline.

Best for: B2B service providers, SaaS platforms, technology solutions

Service Inclusions

  • LinkedIn and Google Search Ads
  • Content-led lead generation (eBooks, webinars, etc.)
  • CRM integration and nurturing automation
6× ROAS for a Zoho Partner
When You Need Us

When businesses need to reach the person who signs off.

Generate Enterprise Leads

Reach the companies worth closing.

Run LinkedIn Campaigns

Get in front of the people who actually decide.

Target Decision Makers

Skip the gatekeepers, reach the buyers.

Build Account-Based Marketing

Treat your best-fit accounts like a market of one.

Improve Sales Pipeline Quality

Fewer leads, better ones.

Nurture Long Sales Cycles

Stay relevant across a six-month decision.

What's Included

From cold account to closed deal.

1

Audience Research

Identifying exactly who the decision-makers are.
2

Content Strategy

Building content that earns trust before the pitch.
3

LinkedIn & Google Campaigns

Reaching decision-makers where they actually are.
4

Lead Qualification

Filtering enquiries down to sales-ready leads.
5

CRM

Giving sales full visibility into every lead.
6

Sales Enablement

Handing sales what they need to close, faster.
Capability in Action

A live look at a B2B campaign.

B2B — Authorized Zoho Partner

Live Performance
High-Quality Leads Generated for an Authorized Zoho Partner
Return on Ad Spend
0%
Spam Leads Reduced
Google Ads Meta Zoho CRM
What Makes This Capability Different

Built for long cycles, not quick clicks.

Focused Targeting on Decision-Makers

Higher Quality Leads

Measurable ROI

Localized, community-driven performance marketing for location-based businesses.

Local Area Performance Marketing

Also known internally as our Local Area Spinwheel Strategy

Whether it's one location or twenty, this capability turns local search, geo-targeted ads and community engagement into footfall — and footfall into repeat customers.

Best for: Restaurants, salons, clinics, and other local businesses

Service Inclusions

  • Geo-fenced digital campaigns
  • Local SEO + Ads
  • Local influencer collaborations
  • WhatsApp and SMS marketing
+30% Repeat Customers · Avadi
When You Need Us

When businesses need to win their neighbourhood.

Increase Local Visibility

Be the business people find first nearby.

Drive Footfall

Turn digital attention into people walking in.

Promote Multiple Branches

Run one strategy across every location.

Improve Local Search Presence

Show up when your neighbourhood searches.

Build Community Engagement

Become part of the local conversation.

Run Location-Specific Campaigns

Speak differently to every branch's audience.

What's Included

From nearby search to repeat visits.

1

Geo Targeting

Reaching people within reach of your location.
2

Local Campaigns

Running offers built for a specific neighbourhood.
3

Community Engagement

Building presence beyond just paid ads.
4

WhatsApp

Talking to customers on the channel they already use.
5

Footfall

Turning local attention into people walking in.
6

Repeat Customers

Keeping local customers coming back.
Capability in Action

A live look at a local campaign.

Restaurant — Avadi

Live Performance
Increasing Footfalls for a Local Restaurant in Avadi
0%
Increase in Footfalls
0%
Growth in Repeat Customers
Google My Business DoubleTick Instagram
What Makes This Capability Different

Built for neighbourhoods, not just markets.

Enhanced Local Visibility

Higher Repeat Footfall

Direct Customer Engagement

AI-driven marketing automation for optimized campaigns and personalized customer journeys.

MarTech Services (AI Powered)

This capability connects your CRM, ad platforms and communication channels into one automated system — so no lead, follow-up or insight falls through the cracks.

Best for: Businesses with transaction volumes of 100+ per month

Service Inclusions

  • CRM integration and automation setup
  • AI-based segmentation
  • Trigger-based communication workflows
AI 10+ Tools, One System
When You Need Us

When businesses need their tools to work together.

Implement CRM

Replace spreadsheets with one connected system.

Automate Marketing

Let workflows handle what people shouldn't have to.

Connect Multiple Platforms

Make your tools talk to each other.

Build AI Workflows

Use AI to remove the busywork, not the judgment.

Automate Follow-Ups

Never let a lead go cold from delay.

Improve Operational Efficiency

Do more without adding more headcount.

What's Included

One connected operating system for marketing.

1

CRM

One system to track every lead and customer.
2

Integrations

Connecting ad platforms, CRM and communication tools.
3

Automation

Letting the system handle repeatable follow-ups.
4

AI Workflows

Using AI to speed up decisions, not replace them.
5

Analytics

Seeing performance across every connected tool.
6

Optimization

Continuously refining the system, not just campaigns.
Capability in Action

A live look at a MarTech rollout.

Education Consultancy — MarTech Rollout

Live Performance
Integrated 10+ Marketing Tools for an Abroad Education Consultancy
0%
Reduction in Manual Effort
0%
Boost in Conversion Rates
Zoho CRM Wati HubSpot Mailchimp
What Makes This Capability Different

Infrastructure, not just implementation.

Reduced Manual Intervention

Smarter Targeting & Personalization

Improved Campaign Efficiency